Get seen in the feed, on video, and where people shop.
The TrueGen ebook teaches you how to run Facebook ads, YouTube ads, and Shopping ads step by step, and our follow-up help keeps you on track while you launch.
One-time payment. Your ebook arrives by email right after you buy.
Three ways to reach buyers
Each ad type reaches people at a different moment. TrueGen shows you how to use all three together.
Facebook ads
Reach the right people while they scroll Facebook and Instagram.
- Setting up Ads Manager and the Meta Pixel
- Choosing your audience
- Images and copy that stop the scroll
YouTube ads
Show short video ads before and during the videos people watch.
- Simple videos that work, even from a phone
- Targeting the right viewers
- Measuring views and actions
Shopping ads
Put your products, photos, and prices in front of people ready to buy.
- Google Merchant Center and product feeds
- Facebook and Instagram Shops catalog
- Shopping and Performance Max campaigns
We follow up, so you don’t get stuck.
After you buy, we check in with you for to help you get your campaigns live.
- Check-ins to see how your setup and launch are going
- Answers to your questions by email
- Help with product catalogs and feed errors
- Guidance on what to change when an ad isn’t working
Inside the ebook
Eight chapters that take you from new accounts to campaigns running on Facebook, YouTube, and Shopping.
- 01
Getting set up
Ad accounts, tracking pixels, and goals, set up the right way.
- 02
Facebook and Instagram ads
Audiences, ad formats, and creative that make people stop scrolling.
- 03
YouTube ads
Video ad formats, simple ways to make videos, and finding the right viewers.
- 04
Product catalogs
Google Merchant Center and your Facebook catalog, set up and approved.
- 05
Shopping campaigns
Google Shopping, Performance Max, and Facebook catalog ads.
- 06
Budgets and bidding
How to split your budget across channels and keep costs under control.
- 07
Retargeting
Bringing back people who visited your store but didn’t buy.
- 08
Reading results
The numbers that matter for each channel, and what to change.
Who it’s for
Online stores
You sell products and want them in front of buyers on Facebook, YouTube, and Google.
Local businesses
You want to reach nearby customers in the feed and on video.
First-time advertisers
You’ve never run an ad. The ebook starts from zero and our follow-up fills the gaps.
One price. All three ad types.
Get the ebook right away, and hear from us soon after to help you get started.
- The complete TrueGen ebook: Facebook, YouTube, and Shopping ads
- Follow-up check-ins for
- Email answers to your questions
- Help with product catalogs and your first campaigns
Customer support
Questions about the ebook, your follow-up, your ad accounts, or billing? We’re here to help.
Common questions
How do I get the ebook after I pay?
You’ll get an email with your download link right after purchase. If it isn’t there within an hour, check your spam folder, then contact us.
Does it cover all three ad types?
Yes. The ebook has full chapters on Facebook ads, YouTube ads, and Shopping ads, including how to set up your product catalogs.
How does the follow-up work?
After you buy, we check in with you by email during your follow-up period to see how your setup is going, answer questions, and help you launch.
Is ad spend included?
No. The $2,259 covers the ebook and follow-up. The money you spend on ads is paid directly to Meta and Google from your own accounts, at a budget you choose.
Do you guarantee results?
No one can honestly guarantee ad results. The ebook and follow-up give you the skills and support; results depend on your business, products, and budget.
What is your refund policy?
Full details are in our Terms of Service.
Terms of Service
Last updated: October 12, 2026
1. Agreement
These Terms of Service (“Terms”) govern your purchase and use of the TrueGen ebook (covering Facebook, YouTube, and Shopping ads) and follow-up service (the “Program”) offered by TrueGen, owned by Alan White (“TrueGen,” “we,” “us,” “our”), 200 W 111th St, New York, NY 10026. By purchasing or using the Program, you agree to these Terms. You must be at least 18 years old to purchase.
2. What the Program includes
The Program includes a digital ebook and follow-up check-ins and email support for from the date of purchase. Follow-up is provided by email and is educational guidance; we do not log in to or manage your Meta, Google, YouTube, or Merchant Center accounts unless we agree to that separately in writing.
3. Price and payment
The price of the Program is $2,259.00 USD, due in full at checkout. Payments are processed by . You are responsible for any applicable taxes.
4. Ad spend
Ad spend is not included. You pay Meta and Google directly for all advertising from your own accounts, and you control your budget.
5. Refunds
Refund requests must be sent to .
6. License and intellectual property
The ebook and all Program materials are owned by TrueGen and protected by copyright. We grant you a personal, non-transferable license to use them for your own business. You may not copy, resell, share, or publicly distribute them.
7. No guarantee of results
The Program is educational. We do not guarantee any specific number of views, clicks, leads, sales, or return on ad spend, or that your products or catalogs will be approved. Results depend on many factors outside our control, including your products, offer, budget, market, and each platform’s systems. Nothing in the Program is legal, tax, or financial advice.
8. Third-party platforms
TrueGen is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., Google LLC, or YouTube. You are responsible for following each platform’s advertising and commerce policies. We are not responsible for ad or product disapprovals, account restrictions, policy changes, or outages on any platform.
9. Your conduct
You agree to treat our team respectfully and to use the Program lawfully. We may end follow-up support, without refund, for abusive behavior or for sharing the ebook.
10. Limitation of liability
To the fullest extent permitted by law, our total liability for any claim related to the Program is limited to the amount you paid for it. We are not liable for indirect, incidental, or consequential damages, including lost profits or ad spend.
11. Governing law
These Terms are governed by the laws of the State of New York. Any dispute will be handled in the state or federal courts located in New York County, New York.
12. Changes to these Terms
We may update these Terms from time to time. The date at the top shows the latest version. Changes do not affect purchases already completed.
13. Contact
Questions about these Terms? Email , write to 200 W 111th St, New York, NY 10026, or visit our Customer Support page.
Privacy Policy
Last updated: October 12, 2026
This Privacy Policy explains how TrueGen (“we,” “us,” “our”), 200 W 111th St, New York, NY 10026, collects, uses, and protects your information when you visit our website or buy the TrueGen ebook and follow-up service.
1. Information we collect
Information you give us: your name, email address, phone number (optional), billing details, business details, and anything you share in messages or follow-up emails, such as screenshots of your ad accounts or product catalogs. Information collected automatically: basic device and usage data, such as browser type, pages visited, and IP address, through cookies and similar tools.
2. How we use it
We use your information to deliver the ebook, provide follow-up help and customer support, process payments, improve our website, and meet legal obligations. With your permission, we may send occasional marketing emails, which you can unsubscribe from at any time.
3. Payments
Payments are handled by . We do not store your full card number on our systems.
4. Cookies and advertising tools
We may use cookies and advertising tools, such as the Meta Pixel, Google Analytics, and the Google Ads tag, to understand site traffic and measure our own ads. You can block or delete cookies in your browser settings and adjust ad preferences in your Facebook and Google accounts.
5. Sharing your information
We do not sell your personal information. We share it only with service providers who help us run the business (such as payment and email providers), when required by law, or to protect our rights. Anything you share about your business or accounts is kept confidential.
6. How long we keep it
We keep your information as long as needed to provide the Program, support you, and meet tax and legal requirements, and then delete or anonymize it.
7. Security
We use reasonable safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
8. Your choices and rights
You can ask to see, correct, or delete your personal information, or opt out of marketing emails, by contacting . Depending on where you live, you may have additional rights under local law, and we will honor them.
9. Children
The Program is for adults 18 and older. We do not knowingly collect information from children under 13.
10. Changes
We may update this policy. The date at the top shows the latest version, and we will notify customers of significant changes by email.
11. Contact
Privacy questions? Email , write to 200 W 111th St, New York, NY 10026, or visit our Customer Support page.